Tucked away in the middle of a busy urban area, where parking is a commodity, was a relatively unknown FREE underground parking garage.
How could no one know about this?!
The City of Scottsdale needed a way to let people in on the secret.
Splinter jumped on it to produce a way-finding environmental graphic to help people find this hidden treasure. And we didn’t stop there. It wasn’t enough to provide parking directions – we also included directional signage to restaurants, shops and other points of interest in a unique wall “wrap.”
Safe to say we’re headed in the right direction, design-wise.