Honestly, they had us at “pole dancing.”
Our challenge was to create a unique brand for a co-ed fitness facility that specializes in alternative forms of exercise such as pole dancing, aerial movement, yoga and strength training classes.
It was important for Bittersweet to stand out from other fitness facilities, yet still convey the nature of the discipline. Juxtaposing the Movement of Dance and the studio’s high-class atmosphere, we designed a distinctive and memorable mark to appeal to both men and women.
The alternative fitness industry is the new hotness.