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Boots In The House – Brand Development

Written by Pete Lytwyniuk.


Boots In The House is devoted to supporting the emotional health and well-being of military service members from all branches of the United States Armed Forces. ‘Boots in the House’ is a phrase used by military families to indicate that a soldier is at home, or not deployed.

Families see boots in their house as a symbol of togetherness — and when the boots are absent they unquestionably long for their return. Boots In The House aims to provide logistical and financial support for those service members that may not have the resources to travel home to be with their family for meaningful events, such as being present for the birth of their child.

In addition to bringing families together, Boots In The House also strives to supply proper resources, tools, and services needed for military personnel, past and present, including those with PTSD.

As a strong supporter of the brave U.S. military service members and veterans who protect our security and freedom, we were pleased to provide consulting, brand development and studio services in kind to ensure that Boots In The House is well equipped to continue helping the men and women of the US Armed Forces.


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