We are excited to announce the launch of a newly re-designed website for CRUZ Tequila, a local company that produces an ultra premium tequila with a uniquely soft flavor profile. CRUZ approached us wanting to update their online hub with a fresh look, and develop a brand presence that invited users to find out more about this distinctly different tequila.
While the old site contained a lot of valuable information, the design was cluttered and the site flow was unorganized. We wanted to take the existing content and present it in a more engaging and accessible environment.
CRUZ Tequila has a broad range of clientele, from punk rockers and rodeo fans to affluent doctors and animal lovers. We wanted their site to speak to everyone, so we created a presence that was fun, honest, and approachable to a wide range of people.
After months of research on the adult beverage industry, we structured the content to highlight several important elements for the end-user including drink recipes, spirit awards, and where to purchase CRUZ Tequila. The end result is a site that offers clean, easy-to-access content that can be comfortably built upon over time.
To compliment the website redesign and overall painless navigation, we set CRUZ Tequila up with a content management system to make updates on the fly. The CMS gives CRUZ the ability to edit most aspects of the site, most importantly their upcoming events and list of retailers.
All that being said, what are your impressions of the new CRUZ Tequila website? Love it? Hate it? We’d love to hear your feedback.
If you think the Cruz Tequila website rocks, and want us to help out with your next web design project, drop us a line.