As a privately owned logistics company, Air Tiger Express (ATE) has global capacity while maintaining the personal touch that is highly valued in the industry. ATE is a proud new subsidiary of Air Tiger Express (USA), Inc. – an established international player in the logistics industry. Many times branding a company or new division within a larger corporation can require a different approach than branding a completely new business.
When ATE needed to establish a new project cargo initiative, we were eager to assess their marketing needs. Our goal was to create a brand that would allow ATE to stand out among a multitude of conglomerates.
We began with the identity: harnessing ATE’s experience and their devotion to personalized service, we created a simple, straightforward design with homage to the parent company’s established look.
Next, the website was created. With a responsive design and image-based format, ATE was given the means to expand their reach even further.