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Phoenix Fashion Week

Fashion Branding

Phoenix Fashion Week is dedicated to education, humanity, and helping other fashion brands grow on a consistent basis throughout the entire year.

As a four-year partner of Fashion week, we developed a content strategy over the years to create an online experience that highlighted and showcased the information people were hungry for. Since then, Phoenix Fashion week has seen exponential growth in participation, attendance and overall awareness.

Our plan is to continue helping maintain a solid brand experience, both online and off. We designed and developed Phoenix Fashion Week’s website with a progressive approach to engage fashionistas around the industry. The site and brand now have a completely redone look, from the style and balance, to the images and content. We drew their inspiration from several larger fashion weeks, such as New York, Milan, Miami, and Barcelona.

Splinter’s in-house photographer and Creative Director was set up in the pit shooting the 2013 event. His affinity for fashion photography made this event a perfect fit for the Splinter team.

Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Like many specialized industries, fashion branding has its unique challenges…and perks. The organization’s mission is to bridge the gap between national and international designers and premier retailers and prestige fashion media.