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Fontainebleau

Hotel & Resort Branding Design

Fontainebleau was the $2.9 billion, 4,000 room property going up in 2007 – 2009 on the Las Vegas strip. The property was intended to be a sister property to the well-known 1950s-era Fontainebleau Miami Beach. The hotel is currently the second tallest building in the Las Vegas Valley and would have added to the swanky trendy line of new casino hotels making their way to the strip.

With our experience in resort branding design, this was a perfect fit for us: the branding, collateral and digital needs of a large-scale resort complements perfectly with our team, process and expertise.

We were approached by and worked directly with the food and beverage director, along with the purchasing department staff to create a slew of materials the property would need as the approached phase 4 and the grand opening. Working in collaboration with their procurement department, we developed all materials with production details and costs in mind. Splinter developed a comprehensive look for the resort that screamed swanky, fun and elegance.

In the summer/fall of 2009 as the credit crunch was felt all the way up the corporate ladder, the plug was pulled by creditors and the hotel still sits there 70% complete. Someone got a smoking deal at $150 million and is being pretty hush-hush about their plans for the property. That group is looking at about $1 to $1.5 billion in estimated costs to complete the hotel.

If that ever happens, we will be there, holding down the rooftop bar, celebrating.