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SDI Painting & Drywall

Identity Development

When SDI needed to market their painting and dry wall business, Splinter was there to help build the brand from the ground up.

Since SDI has a particular clientele of commercial properties and elite luxury homes, Splinter emphasizes the next-level, artisanal quality SDI provides.

The identity development highlights the extensive knowledge of colors, textures and finishes. The business cards and collateral design were created with a unique size and proportion in mind, to symbolize a sheet of drywall. Splinter also developed the brand line of “That’s how we roll” which is proudly showcased on all the crew’s new shirts.

The SDI team now confidently rolls into a job site backed by a brand that underlines their high-quality work.