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Bike Tree – SureTrak Manufacturing

Brand Development

Local manufacturer SureTrak, led by an inventor and entrepreneur, has been creating interesting products for decades. Their latest creation – a simple but brilliant bike storage system for small spaces – needed a brand identity to back the product launch into retail and e-commerce stores.

The challenge was to convey the simplicity of how the product performs against other bike storage options already on the market. While Bike Tree is great for all bikers, it is particularly well suited for apartment dwellers in tight spaces. From common road bikers to the speedy sportsters, mountain bikers and the beach cruising crowd, our objective was to pave the way into all types of cyclists’ homes.

The launch and distribution strategy required a full array of collateral and brand assets to be created and deployed. The scope of brand development included imagery, packaging, event and promotional materials, copywriting, direct mail campaigns, social media and an e-commerce website.