Halloween and the Mexican holiday Dia de los Muertos share ghoulish qualities, but the two are distinctly different. Unlike Halloween, Day of the Dead centers around celebrating the lives of those who have passed, and the belief that death is just a natural transition in life. Festivities include elaborate face paintings that resemble skulls and showing respect for their deceased loved ones. We were inspired to create a modern interpretation of the time-honored, colorful holiday through a photo shoot. We wanted the look to be soft and ethereal; a multi-ethnic re-imagining of the traditional for audiences who haven’t had the opportunity to experience Mexican culture, but can identify with its message and relevancy in their own lives.
Working with Phoenix Fashion Week, we were able to cultivate a Vogue-inspired “Day of the Dead” shoot with their team of talented wardrobe stylists, makeup artists and hair stylists. Special thanks to Dynelle Rodriguez, Vanessa Gonzalez, Jessica Fiero, Ivonne Bran and Laura Dickerson for helping bring the vision to life!
The photos feature Phoenix Fashion Week’s Emerging Models Eddene, Sydney, and Maureen – not to mention a hand-glittered skull – to complete the tone.
Here’s a sneak peek of what we created.