Cruise America is the largest RV rental company in North America. Their marketing necessitates an approach that encourages families to get out and explore the continent and make their own adventure. After packing up the studio, we headed north to an undisclosed location for three days for a photo shoot. The autumn environment of aspen, cottonwood and sycamore trees scattered among the ponderosa pines created a tranquil and rustic backdrop. The outcome of the photo shoot was an inspiring collection of brand imagery to anchor a renewed advertising campaign we developed.
Have a look at the completed ad campaign here.