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Hoptical Allusion Video Display

Written by Pete Lytwyniuk.


BenQ Display

We love new technology, so we were captivated when CCS Arizona dropped off a new transparent LCD display for us to play with. This nifty box allows you to place physical objects between the LCD and the backlight, allowing for the content on the video display panel to interact with the physical items within the box. Our job was to come up with some head-turning, clever content to unveil this new box and showcase its capabilities at the 2015 IIDA conference (aptly named “Unveiled”) in January at the Heard Museum.

To demonstrate this video display’s capabilities, we created an OHSO-themed video, complete with animation and music. We used real brewing ingredients (hops, malt, etc.) placed inside the box. We also fabricated a custom-printed exterior to give the effect of it being flush-mounted into a wall.

 

The display went over well, winning Best Small Booth Design. Nothing brings people together like technology and beer.

 
Unveiled Booth Award


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