It’s About time
The once blissful pairing of vacation and travel had become tenuous. Modern day travel evokes images of delayed flights, lost luggage, and cranky kids. For Cruise America, a pioneer in the RV rental industry, this mindset needed redirecting. In order to position the brand for the future, we found inspiration in the past – a time when things were, quite simply, simpler. By shifting focus from the process of renting a motorhome to the vacation experience itself, we were able to showcase the travel experience through the lens of the Cruise America difference: control of travel, convenience during travel, and better connections with friends and loved ones.
Read more Capturing authentic moments of travel via motorhome, a series of inviting vignettes weaves a compelling story of old-fashioned adventure combined with the freedom of convenient travel. At Cruise America, travel is vacation. The result was a powerful storytelling engine to help guide travelers worldwide, encouraging folks to turn every new travel experience into the adventure of a lifetime.
Brand Development, Brand Management, Campaign Strategy, Concept, Content Development, Copywriting, Environmental, Illustration, Interactive / Digital Experience, Photography,
Positioning, Print, Strategy
Iconic Travel is the Narrative
Rather than focusing on destinations, it's the treasured moments along the way. Our work expresses the excitement, joy, and spirit of each unique adventure in a bold, yet simple manner.
An Unexpected Vacation
How do you explain the magic of an RV vacation to potential partners? By taking them on vacation. This trade show booth transports participants to a seat by the fire with a beautiful view.
We chose to reflect the versatility of a Cruise America RV vacation with a variety of familiar camping gear and equipment. The display creates an atmosphere for authentic connections with an unflinching reminder that adventure is waiting.