It’s About time
Pioneering the vehicle rental industry for the last 50 years, Cruise America was ready to look toward the future. Understanding that consumers differentiate travel from vacation is what drove the brand refresh. Travelers expect early alarm clocks, delays and long days of luggage-hauling monotony. We began the refresh and brand management by shifting focus from the process of renting a motorhome to the vacation experience itself. At Cruise America, travel is vacation.
Read more Visual storytelling was the basis for a series of lively campaigns we developed to capture real moments along the journey. The brand narrative harnesses old-fashioned adventure combined with the freedom of convenient travel.
This resulted in powerful messaging that helps to guide travelers worldwide – encouraging folks to make their own adventure – the adventure of a lifetime.
Brand Development, Brand Management, Campaign, Concept, Content Development, Copywriting, Environmental, Illustration, Interactive / Digital Experience, Photography,
Positioning, Print, Strategy
Iconic Travel is the Narrative
Rather than focusing on destinations, it's the treasured moments along the way. Our work expresses the excitement, joy, and spirit of each unique adventure in a bold, yet simple manner.