WORDS FOR READING

RECENT HAPPENINGS AND RANDOM MUSINGS

A Brand Finds Their Stride

In 2018, the groundbreaking event, America’s Run for the Fallen, hit the pavement in Fort Irwin, CA. It continued cross-country through 19 states over the course of four months. Names of fallen service members were read at every mile marker through the 6,000-mile journey. Gold star families and supporters gathered to hear their hero’s name …

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Kachina, the Spirit Thrives in the Pack

The Arizona Coyotes, formerly the Winnipeg Jets, made the move from Canada in July of 1996, making the desert their home for the last 23 years and counting. Over the last two decades, they’ve moved arenas, had four Captains, were coached by Wayne Gretzky, and have been Pacific Division Champions. Their presence in Arizona both …

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  • "
    There’s simply no way to bill for all of the time we spend slacking.
    "
    -Brandon – #slack

Constructing A Brand That Builds Our Community

Constructing a community is equal parts demanding and ambitious. Meet Desert Rose, the talented visionaries building our neighborhoods. By hand. Brick by brick. They came to us looking for a way to gain recognition in a new market. The parent company, Rose Development Corporation, is a full service construction firm based in Chicago. Desert Rose …

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Splinter & Corkcicle. Of Course We Wood.

It’s no secret brands delight in seeing their name on things, so when we found some wood-grain-inspired tumblers from one of our favorite brands we couldn’t resist. Projects like this keep our creative edges sharp. Working with new materials and different printing constraints adds to the bucket of knowledge that we share with our clients. …

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  • "
    Bullet points hide poor grammar in the same way loud music hides fart smell.
    "
    -Pete

Healthcare Trust of America (NYSE: HTA) Partners with Local Agency, Splinter

A growing portfolio, committed investors, and enthusiastic tenants. These three components are the foundation of Healthcare Trust of America’s (HTA) advancement in their field, and the value in becoming partners with Splinter. As the largest public owner and operator of medical office buildings in the United States, they are continually improving their portfolio and assets. …

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Putting the Pieces Together, a Design Challenge

For our promotional project this year we invited people into the process of visual problem-solving. Great design is purposeful, it solves a problem through a combination of logic, creativity and ingenuity. Another important aspect of the design process is playfulness. It is necessary to explore different concepts, adjust them, and push the limits to see …

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  • "
    You know how italics are all slanty? I’m like that all the time.
    "
    -Stephanie

Photo Shoot: RV Having Fun Yet?

Cruise America is the largest RV rental company in North America. Their marketing necessitates an approach that encourages families to get out and explore the continent and make their own adventure. After packing up the studio, we headed north to an undisclosed location for three days for a photo shoot. The autumn environment of aspen, …

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Hoptical Allusion Video Display

We love new technology, so we were captivated when CCS Arizona dropped off a new transparent LCD video display for us to play with. This nifty BenQ Transparent Display box allows you to place physical objects between the LCD and the backlight, allowing for the content on the video display panel to interact with the …

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  • "
    If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.
    "
    -Red Adair

Note(worthy) Book Design

As you can probably imagine we go through a lot of notebooks around here, and because of this we’ve taken to binding our own. One day we got to thinking – why not create our own book design? Like any project we touch, we had to go all out, and made an entire series of …

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Custom Design, Wine and Pine.

From time to time we have the itch to create something custom, from scratch, to keep our skills and spirits sharp. It’s a particularly nice break from the monitor. Making things with our hands is a nice itch to scratch at times, especially when it has a great end result – a custom design that’s …

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Olmec Head Custom Mural

At Splinter we love checking out local art, and on a recent trip to downtown Phoenix we saw some street art that we fell in love with. If you look on the corner of Calle 16, next to Barrio Cafe, you’ll see the work that caught our attention. The goal then became how to add …

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And the Award Goes To…

Last year we had our work cut out for us with our rebrand project. For several months we poured ourselves into updating Splinter’s brand assets. It was a big undertaking but the rewards – or in this case, award – have made it all worth it! We entered the ADDY Awards for the self-promotion category …

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