A small startup with big ideas set out to disrupt the consumer finance industry. And disrupt it they did. The LightStream Loan – a fast turnaround, low-interest loan for people with good credit – quickly took off and was soon welcomed by industry giant SunTrust Bank. LightStream needed a partner to help position the brand as more than a typical lender.
Read more Lending Uncomplicated. We set the stage for the campaign’s multi-channel approach with this tagline and brand promise. A direct and transparent financial product requires marketing that is just that: direct, honest, and genuine. Bold color treatments complemented by clear, confident typography emphasize the pivotal moments when people’s dreams become reality.
Inspiring confidence, optimism, and enthusiasm, the work served as an effective conduit for LightStream’s brand promise – crafting the evolving story of lending that changes lives.
Animation, Brand Development,
Brand Management, Campaign,
Concept, Content Development,
Copywriting, Email Marketing,
Environmental, Film, Illustration,
Print, Strategy, Web Design
Part of LightStream’s appeal is their transparency and simplicity. A library of iconography was designed to capably guide users through the website and digital assets.
The icon library is reliable, strong and pronounced. The set is approachable and lighthearted. They're simple yet refined – an ideal representation of the LightStream brand promise.
The Bright Side
Someday. When the time is right. If I had the money. All common thoughts and phrases we use when describing a dream or desire we see as unattainable. Through this fully integrated campaign, we use a series of transformative vignettes as the vehicles to break down these mental barriers.
Lending uncomplicated allows you to focus on what matters most. Stop dreaming, and start living.
Splinter: Concept, Creative Direction, Asset Development
True Story Films: Film
Steve Ouimette: Original Score
Everyone dreams of their future and plans the experiences they'll have. The ideal vacation, theperfect home, the dream wedding. LightStream makes those dreams accessible and the impact is larger than any one event or purchase. These versatile shorts emphasize that whenever "someday" is for you, LightStream will be there – anytime.