LightStream

Lending Uncomplicated

A small startup with big ideas set out to disrupt the consumer finance industry. And disrupt it they did. The LightStream Loan –­ a fast turnaround, low-interest loan for people with good credit – quickly took off and was soon welcomed by industry giant SunTrust Bank. LightStream needed a partner to help position the brand as more than a typical lender.

Read more Lending Uncomplicated. We set the stage for the campaign’s multi-channel approach with this tagline and brand promise. A direct and transparent financial product requires marketing that is just that: direct, honest, and genuine. Bold color treatments complemented by clear, confident typography emphasize the pivotal moments when people’s dreams become reality.

Inspiring confidence, optimism, and enthusiasm, the work served as an effective conduit for LightStream’s brand promise – crafting the evolving story of lending that changes lives.

SERVICES

Animation, Brand Development,
Brand Management, Campaign,
Concept, Content Development,
Copywriting, Email Marketing,
Environmental, Film, Illustration,
Print, Strategy, Web Design     

brochures, flyers, website
Ad designs
bank interior with 3 large poster designs
Auto loan ad design for a magazine

Playful Details

Part of LightStream’s appeal is their transparency and simplicity. A library of iconography was designed to capably guide users through the website and digital assets.

The icon library is reliable, strong and pronounced. The set is approachable and lighthearted. They're simple yet refined – an ideal representation of the LightStream brand promise.

icon design stages, outlined, filled, full-color

The Bright Side

Someday. When the time is right. If I had the money. All common thoughts and phrases we use when describing a dream or desire we see as unattainable. Through this fully integrated campaign, we use a series of transformative vignettes as the vehicles to break down these mental barriers.

Lending uncomplicated allows you to focus on what matters most. Stop dreaming, and start living.

CREDITS

Splinter: Concept, Creative Direction, Asset Development

True Story Films: Film

CopperPost: Post-Production

Steve Ouimette: Original Score

LST-sketch-architectural-cue-3
Campaign direct mail design

Three mobile instagram ad designs
couple sitting on a pier looking at a cabana