One Tasty Truck – Fleet Design

An owner/operator of about 200 of the popular restaurant chain, Carl’s Jr. and Hardees came to us to create a fleet design wrap for their truck fleet. This wasn’t just any truck, either. This is a truck that runs on biofuel collected from their own fryers and grease traps. So it’s not only making a statement with its eye catching graphics, but it’s putting the right foot forward for alternate solutions.

We created a fleet design that’ll make you wish you had a burger when you’re waiting at a red light. No worries, that drool will wipe right off your steering wheel. In the following years, they steadily increased the amount of print media work with us. We created a lot of fun stuff along with all the needed production artwork files for all marketing materials: from window clings, to coupons, to menus. We even handled much of the signage and installation.

fleet design for Carls Jr

Each client partnership has its perks. Let’s just say it’s not a good idea to work on these files right before lunch!