A small, promising tequila label sought to share their craft with kindred spirits. By re-telling their story we gave new customers a chance to discover the Cruz Tequila experience.
Read more Photography, compelling writing and narrative-centric design create a genuine experience for connoisseurs. Our designs featured the history, passion and expert care taken at every step of the production process. A taste of Cruz Tequila is not only a sip of alcohol. It is a drink from bottles hand-blown by local artisans. A visit to a nostalgic plot of land, nestled in the highlands of Jalisco. Relaxing in a century old farmhouse turned tasting room. The spirit of Cruz lives beyond the confines of a bottle.
Brand Development, Strategy, Positioning, Web design, Campaign Development, Photography
The imagery on the website celebrates the time-honored tradition of distilling tequila. Our shoots resulted in warm, rich photography capturing the smooth and flavorful essence of the product.
Tradition and patience are the two main ingredients that create a legendary spirit. Above all, the design is timeless, honoring the dedication to the product from start to finish.