you have arrived

Vibrant and invigorating, sophisticated yet seductive: Fontainebleau was coming to Las Vegas. The $2.9 billion, 4,000 room property emerging on the Las Vegas strip was to be a sister property of the iconic 1950s-era Fontainebleau Miami Beach. The emerging Vegas location needed a resort branding initiative that embodied the fast-paced yet boldly impressive spirit of Sin City, and we were just the people to do it.

Read more Working cohesively with every department of the hotel, we created a meticulously crafted suite of collateral and digital assets for the Fontainebleau’s approaching grand opening – all while paying careful attention to the procurement needs of an undertaking this extensive. With the objective of making stakeholders and sinners alike smile in admiration, the developed assets created a comprehensive look for the resort, designed to send an inviting vibration of high-end revelry through this electric city.


Brand Development, Brand Management, Environmental, Packaging, Print

Fontaine Bleau Restaurant Grape Mural

A Sensory Landscape
Responsive to You

California rolls with FB toothpicks
You have arrived outdoor billboard advertisement
Fontaine Blue Black Stretch Limo and Matchbook
Fontaine Bleau Spa
Fontaine Bleau in room materials: door hanger, pen, stationery, romm numbers, coasters
Imagination, fascination, exhilaration