Phoenix Sky Harbor International Airport
The Company Makes the Journey
Connections are the essence of air travel. Not simply connecting flights, but connecting people to loved ones, vacation destinations, business meetings, or even a new beginning. So how do you make brand assets reflect that critical time spent in between as comfortable and convenient as possible? Become America’s Friendliest Airport. With award-winning restaurants and cultivated museum exhibits throughout the terminals, Phoenix International Airport is a landing place that goes beyond the creature comforts of travel.
Read more We maintained this same standard of excellence in our careful attention to detail and clarity for Sky Harbor’s collateral. Travelers from across the globe need clear messages. The brand assets we develop complete the narrative of a world-class airport – helping to secure the airport as a trusted guide that is here to connect people and places in the quickest, most convenient way possible.
Brand Development, Brand Management, Campaign, Concept, Content Development, Copywriting, Environmental, Illustration, Print
Refining America's Friendliest Airport®
Phoenix Sky Harbor Airport needed a revitalized suite of brand assets that would leave a smile on every traveler’s face. The proposed brand refresh and accompanying campaign leveraged round type and custom illustrations.
Bright colors lift the designs to represent a distinctively cheerful atmosphere – with a brand promise of a world-class experience. Welcome to a place where everyone is connected.