Category: Environmental

CCS – Growing a Brand with Better Design Solutions

CCS

Presenting Better Solutions

First impressions carry a lasting impact. In an era where technology is evolving at lightning speed, businesses and organizations need innovative methods to capture and maintain their audiences. For the past 15 years, we’ve collaborated with the nation’s third-largest AV systems integrator. CCS develops comprehensive solutions for myriad markets – from education and government to corporate entities of every size.
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Throughout this long-standing partnership, we’ve leveraged our expertise in brand management and design to position CCS as the innovative, adaptable powerhouse they are. Our project collaborations have included initiatives such as bringing new technology to underserved communities, and an award-winning digital signage experience.

As the tech landscape continues to flourish, we will continue to be an instrumental partner with CCS, providing better design solutions with the foresight of a rapidly evolving environment. Helping keep businesses and communities relevant, responsive, and thriving.

SERVICES

Brand Development, Brand Management, Content Development, Copywriting, Email Marketing, Environmental, Identity, Interactive / Digital Experience, Logo, Print

CCS stationary design and branding

Making a Mark

The bi-annual sales summit is an opportunity for CCS to stand out to partners and customers; providing us the perfect time to showcase the brand’s vibrant colors. Along with summit collateral, we designed some fun event accessories for CCS employees that were bound to leave a lasting impression.

Sales summit programs and apparel design
Multi-panel window design with children, dinosaurs, and planets

Drawing Attention

Innovation drives engagement, so what better way to engage than art and drawing. More than a simple coloring book, this booklet encourages customers to open their minds to creative engagement with technology. The design solution displays the sophisticated, sometimes stark, world of technology in a playful and accessible way. 

We jumped at a chance to make something fun as an effective way to parallel the meeting of art and technology. Besides, who doesn't like going outside the lines when allowed to?

Coloring book design
Woman working with 3D printed objects
Custom tradeshow booth design

Driving the evolution
of A/V integration

CCS fleet design through the years
M&M canisters branded for the 20th anniversary celebration

Birthdays are a time to celebrate. Achieving significant milestones deserves a success story – along with your own custom M&Ms, of course. Cheers to twenty years.

Roll of 20th anniversary stickers
Build logo design

Engaging Partnerships

As the design partner for CCS we’ve brought life to new programs, created content for newly installed technology, and worked alongside national brands. Our collaborative approach allows us to better understand the vision behind each project and create unified design solutions.

I Learning Center logo and business card design
Smart manual design
Digital display on touch screen at SkySong
Epson Magazine ad design

Cotton Council Global Summit Event Collateral Design

Cotton Council International

Innovation, Quality, Sustainability

Cotton, both wonder fiber and valued commodity, commands a global audience. Continued demand of U.S. cotton exports requires a dedicated effort in communication and innovation. For this reason, the National Cotton Council hosts a biennial summit, gathering industry leaders from all over the world to connect, learn, and build impactful relationships. Hosted from some of the most stunning resorts in the Western United States, the summit creates a beautiful, conscious platform for progress on multiple levels.

Read more Working closely with the Cotton Council International team, we’ve helped to develop their brand relationship with the Sourcing USA Summit for the past six years. The prestige and scale of the event requires over a year of strategic planning and execution. Unique color palettes, imagery and conceptual themes are developed to seamlessly promote the summit throughout all event collateral design work. From videos and invitations to registration booths and dinner menus – every piece leverages the natural beauty of cotton as a celebration of the industry and its continued growth.

SERVICES

Brand Development, Email Marketing, Environmental, Identity, Print, Web Design

A Signature Event tag with cotton on a wooden floor

A Signature Event

Built on quality and the unexpected, the initial touch point was a custom designed formal invitation, intended to pique curiosity in those who receive it and build their excitement for attending the event. Sophisticated details like custom format, an enticing opening sequence and an exclusive insert produced on 100% cotton paper embossed with the industry’s namesake plant set the stage for a truly notable summit.

Cotton Sourcing Summit closed invited
Cotton Summit Invite Open and embossed insert
Cream colored cotton yarn in criss-crossed pattern
CottonSummitCollateral
Sourcing USA Summit website pages on various digital platforms

Threading Quality Through Every Experience

Starting with print and moving into digital assets, small details provide continuity. From the event collateral design to the summit experience, focus was placed on imagery saturated with color and an appeal that promoted excitement for this grand event.

Spool of white cotton

London Gold – A Luxury Brand Experience

London Gold

Celebrate the Moment

There’s only one gift that can both take our breath away and breathe new life into our soul: exquisite jewelry. And while these artistic works stand out above the rest, a jeweler needs some extra help to do so. For London Gold, that extra help came in the form of us and a fresh brand experience.

Read more Already a trusted source for those defining moments along life’s journey, London Gold was seeking to grow their presence. Our role was to capture the awareness of young and old alike in those momentous stages of their relationships – from the moment he bends a knee, to the night they celebrate 25 years together. Every moment celebrated, London Gold is there with them.

The campaign weaves stories of connection, commitment and commemoration that the London Gold Experience provides. The work brings to life the unique duality of the diamond – at once both delicate yet enduring, whimsical yet alive with passion.

SERVICES

Advertising, Brand Development, Campaign, Concept, Content Development, Email Marketing, Environmental, Identity Design, Photography, Print, Web Design & Development

London Gold yellow and white gold ring with watercolor

Delicate Sophistication

Celebrating any moment should be special. We designed a multi-platform campaign that keys in on the sense one should feel when shopping for a loved one. With subtle, soft elements to complement the products, abstract watercolor pieces in joyful hues set the tone for the brand experience. The fluid shapes and diffused edges work in contrast with the sparkling gemstones in each piece of jewelry.

The design concept is delicate and ethereal, mirroring the passion the featured rings spark, but practical enough to allow colors to be adjusted for the seasons.

LondonGold_Mag5
various email campaigns on multiple digital devices

Connected Harmony

Following the journey of life and love, the campaign brings together beauty and a sense of the moment. Soft black and white photography paired with vivid artistic details connect the luxury of fine jewelry to the comfort of everyday life.

LondonGold_LargePosters_2
Pink watercolor with 4 Diamond Wedding Bands

LightStream – Developing a Brand Promise

LightStream

Lending Uncomplicated

A small startup with big ideas set out to disrupt the consumer finance industry. And disrupt it they did. The LightStream Loan –­ a fast turnaround, low-interest loan for people with good credit – quickly took off and was soon welcomed by industry giant SunTrust Bank. LightStream needed a partner to help position the brand as more than a typical lender.

Read more Lending Uncomplicated. We set the stage for the campaign’s multi-channel approach with this tagline and brand promise. A direct and transparent financial product requires marketing that is just that: direct, honest, and genuine. Bold color treatments complemented by clear, confident typography emphasize the pivotal moments when people’s dreams become reality.

Inspiring confidence, optimism, and enthusiasm, the work served as an effective conduit for LightStream’s brand promise – crafting the evolving story of lending that changes lives.

SERVICES

Animation, Brand Development,
Brand Management, Campaign,
Concept, Content Development,
Copywriting, Email Marketing,
Environmental, Film, Illustration,
Print, Strategy, Web Design     

brochures, flyers, website
Ad designs
bank interior with 3 large poster designs
Auto loan ad design for a magazine

Playful Details

Part of LightStream’s appeal is their transparency and simplicity. A library of iconography was designed to capably guide users through the website and digital assets.

The icon library is reliable, strong and pronounced. The set is approachable and lighthearted. They're simple yet refined – an ideal representation of the LightStream brand promise.

icon design stages, outlined, filled, full-color

The Bright Side

Someday. When the time is right. If I had the money. All common thoughts and phrases we use when describing a dream or desire we see as unattainable. Through this fully integrated campaign, we use a series of transformative vignettes as the vehicles to break down these mental barriers.

Lending uncomplicated allows you to focus on what matters most. Stop dreaming, and start living.

CREDITS

Splinter: Concept, Creative Direction, Asset Development

True Story Films: Film

CopperPost: Post-Production

Steve Ouimette: Original Score

LST-sketch-architectural-cue-3
Campaign direct mail design

Three mobile instagram ad designs

Someday

Everyone dreams of their future and plans the experiences they'll have. The ideal vacation, theperfect home, the dream wedding. LightStream makes those dreams accessible and the impact is larger than any one event or purchase. These versatile shorts emphasize that whenever "someday" is for you, LightStream will be there – anytime.

couple sitting on a pier looking at a cabana

Cruise America – Travel Brand Management

Cruise America

It’s About time

The once blissful pairing of vacation and travel had become tenuous. Modern day travel evokes images of delayed flights, lost luggage, and cranky kids. For Cruise America, a pioneer in the RV rental industry, this mindset needed redirecting. In order to position the brand for the future, we found inspiration in the past – a time when things were, quite simply, simpler. By shifting focus from the process of renting a motorhome to the vacation experience itself, we were able to showcase the travel experience through the lens of the Cruise America difference: control of travel, convenience during travel, and better connections with friends and loved ones.

Read more Capturing authentic moments of travel via motorhome, a series of inviting vignettes weaves a compelling story of old-fashioned adventure combined with the freedom of convenient travel. At Cruise America, travel is vacation. The result was a powerful storytelling engine to help guide travelers worldwide, encouraging folks to turn every new travel experience into the adventure of a lifetime.

SERVICES

Brand Development, Brand Management, Campaign Strategy, Concept, Content Development, Copywriting, Environmental, Illustration, Interactive / Digital Experience, Photography,
Positioning, Print, Strategy

Branded print collateral
A grid of landscape and lifestyle photography

Iconic Travel is the Narrative

Rather than focusing on destinations, it's the treasured moments along the way. Our work expresses the excitement, joy, and spirit of each unique adventure in a bold, yet simple manner.

Tradeshow pop-up banners showcasing RVs
Tradeshow booth with camping gear adhered to a wood wall. With camping chairs around a firepit in front of the booth
A tradeshow booth with camping gear attached to wood walls. A campfire and tree stump sit on grass in font of the booth.

An Unexpected Vacation

How do you explain the magic of an RV vacation to potential partners? By taking them on vacation. This trade show booth transports participants to a seat by the fire with a beautiful view.

We chose to reflect the versatility of a Cruise America RV vacation with a variety of familiar camping gear and equipment. The display creates an atmosphere for authentic connections with an unflinching reminder that adventure is waiting.

A route 66 sign attached to a reclaimed wood wall
A map of the USA made from license plates
Children in the forest catching bubbles
RV in the desert overlooking the mountains