Category: Event

Phoenix Jewish Film Festival Design

This month, Phoenix will play host to the 24th Annual Greater Phoenix Jewish Film Festival (GPJFF). The exceptional film festival spans two weeks at three Harkins Theatres across the valley. Their aim is to present films of Jewish themes from around the world. Moved by their passion for presenting the richness of Jewish culture through the lens of film, we signed on to be their official film festival design partner.

Stemming from a collective effort, bringing together their team’s knowledge with our research and a strong collaboration of ideas, the partnership developed. Working as one receptive unit, we uncovered their vision and goals for this year’s film festival design.

We kept our focus on capturing the excitement of attending a film festival with a hint of Jewish symbolism. The concept that got the nod, dubbed the film tallit, best resonated with the stakeholders and audience for this event. In a move away from the normal glitz and glamour of typical film events, this concept set the tone. The design utilizes the traditional prayer tallit and weaves a cinematic film strip into the fabric.

Spread schedule of films
Mailer brochure. The center spread of films and showtimes.

To bring this concept to the big screen, we needed a great photograph of an authentic tallit. With a camera, lights and some action, we began the search for the right tallit. With careful attention to detail (and white gloves) we folded and manipulated the fabric in order to get the perfect shot. One that would showcase tradition in a new light. Once the perfect shot was captured, we began building out the rest of the visual identity. A strong display font with clarity and legibility was key. The decision to use the all-caps, san-serif Phosphate brought everything together. This textural font has a dynamic power that shines in display formats. It’s exactly the attention-grabbing type we were seeking.

program interior
Interior program spread

From movie posters at your local Harkins and supporting ad campaigns to the ticket design and the official program, the film festival design theme carried the look of the event. If you are in the Phoenix area between February 9th – 23rd, check out one of the many incredible films. For more information about the Greater Phoenix Jewish Film Festival or for films and showtimes, visit their website: www.gpjff.org.

festival ticket design
Movie theater tickets

A big thank you to Mazel Tov Gifts is in order, as they granted us access to their store and beautiful collection of tallits for an in-store photoshoot.

popcorn pieces

Mazel Tov.

A Brand Finds Their Stride

In 2018, the groundbreaking event, America’s Run for the Fallen, hit the pavement in Fort Irwin, CA. It continued cross-country through 19 states over the course of four months. Names of fallen service members were read at every mile marker through the 6,000-mile journey. Gold star families and supporters gathered to hear their hero’s name read. Each fallen hero since the bombing of the USS Cole in October of 2000 was honored in this way.

The event was led by the parent organization Honor & Remember and had the support of the Department of Defense. It became one of the most comprehensive and successful tributes to our fallen military members this country has ever seen. We were moved by the remarkable message, the energy, and the amazing team of organizers. Spend any time with their founder, George Lutz, and you will be too. 

Map design of the run across America
Graphical map of the route

We started the partnership by designing a key piece for the event – a 30ft motorhome that provided a place to gather and rest. Over 20,000 names of fallen soldiers wove across the surface of the RV like the threads of a tapestry. Throughout the country, family and friends found solace in finding the names of their loved ones.

fallen service members hidden in design
Family and friends searching for the name of their loved ones.

After America’s Run for the Fallen concluded, the organization approached us to help evolve their brand design. The run across America was a one-time event, but the program races on. Honor & Remember has held individual state runs for several years. The national event gained the attention of more states looking to hold their own runs. As the cause continued to grow, the need for brand consistency became necessary.

Images of event and runners
Images from various runs across America.

Our approach was sympathetic and methodical. The sentiment and power of this event live in photographs. As a result, the branding system needed to support the visuals without pulling focus. Most of the imagery from the runs contain American flags and other patriotic symbols. We developed a color palette with deep military green, shades of tan, and steel grey. These neutral tones complement the red, white, and blue imagery without overpowering it.

Logo & brand design
Final, full-color horizontal logo

The new logo symbolizes stability, strength, and endurance. It is a tribute to both the fallen soldiers and the loved ones they left behind. We chose a square gothic style font for its clear legibility and bold geometric shape. The line at the bottom of the logo represents the road that participants run. As a foundational element, it supports the weight of the logo, just as Run for the Fallen supports the military community. To honor their existing logo, we refined the battlefield cross illustration with color and line work. The battlefield cross is a recognizable symbol of respect to honor fallen soldiers. Its distinct meaning adds context to designs and creates recognition of the event within the community.

Poster and Promotional brand design

Next, we implemented the new brand design system into their marketing materials and a new website. With such a large – and growing community – it was important to create a clear structure for the website. We streamlined the user experience by consolidating information and reworking the site navigation. New participants can easily find times and locations for local runs, look up where a hero’s name will be read, or offer donations. The new website is a place where the community can come together to celebrate and honor our fallen heroes.

Website Brand design
Run for the Fallen template website

We can’t emphasize enough the value and integrity of their team, and are very proud to be part of this incredible undertaking. Over the last two years we have enjoyed our partnership with Run for the Fallen and cannot wait for Arizona’s run on October 18th – 20th. 

Charity Design Work for a Global Issue

Water For People is a global non-profit that helps people in developing countries improve quality of life by supporting the development of locally sustainable drinking water resources, sanitation facilities, and hygiene education programs. Our support came in the form of a charity design package for the event.

charity design poster Water for People

The local charter, AZ Water, is a 501(c)(3)nonprofit educational organization founded in 1928 with a membership of 2,700 water/wastewater professionals dedicated to preserving and enhancing Arizona’s water environment.

How we help: 

Each year we work with a few key organizers to get all the details and change up the materials for a fresh look. We create the program and sponsor package, design the event t-shirt, and create the event signage. It’s a very smooth process working with them. That’s because they’re a great group and very passionate about what they do.

Most are volunteers that have full time jobs, so it’s motivating to see them donate so much personal time.

It only makes us want to help in the best way we possibly can – by providing some great charity design work and bringing some proper branding to their cause.

charity design flyer

A Great Organization to Support

We try to step up our game each year with the creative and event materials for the charity design package. That’s because they’ve really stepped up the tournament. It’s now being held at Troon North, which is incredible. It’s a very well-organized outing, and loads of fun. And, we get to do some enjoyable non profit design work.

If you enjoy being outdoors, playing golf, and supporting a great cause, you should definitely round up a group. Come out and see why we look forward to this each and every year. The Splinter team does have a few trophies from years past, but none yet that say 1st place.

Working on that.

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