Category: Email Marketing

Collaboration Solutions – Creative Technology

Collaboration Solutions

Technology You Can Touch

A nationwide audio visual company, Collaboration Solutions specializes in designing and building creative technology-driven collaborative spaces. They partnered with us with a clear goal – to help establish their brand as a sharp, vibrant company. Technology is a top of mind industry, requiring the brand assets to reflect the same idea.

Read more Working with each of their clients to choose the best state-of-the-art devices for their specific needs, CSi makes information sharing a unique and effective experience. To help attain this goal, we built a brand that focused on unifying through design. The collaboration crystal was the foundation of the brand development – a unifying piece of artwork leveraged across media.

The visually simple representation of complex technology helps people understand the narrative that everyone can learn from technology. From corporate execs to primary school students, the tone of the brand helps drive the vision to make tech more approachable so people can focus on what they can do with it.

SERVICES

Brand Development, Brand Management, Concept, Print, Website Design & Development

School friends working together on a project using a SMART board
Collaboration Solutions letterhead, business cards, envelopes, email and PowerPoint design
Collaboration Solutions tri-fold roll brochure design

Natural, Refractive Symmetry

The introduction of a geometric design element is a technique that brings power and elegance to the brand. The delicate shading of colors merging together is representative of collaboration, while the sharpness of the crystals is crisp and modern – just like the company.

Collaboration Solutions website page designs on 3 separate iMac screens
Collaboration Solutions branded Cargo Fleet
Business professional attending a training via video conference

Chameleon Glass – The Art of Crafting a Brand

Chameleon Glass

From hand to mouth

For over 25 years Chameleon Glass has been crafting artisan glass works. Hand-worked glass creations from their workshop in the Arizona desert are created by bridging methodology, art and technology. Pride of craftsmanship and meticulous quality standards set them apart from their competitors. Crafting a brand rooted in innovation showcases the mastery of artisan manufacturing.

Read more

Leading the U.S. in manufacturing functional art with real innovation requires a perfect recipe of ingenuity, skillful techniques and proven methods. The brand story needs to convey the hours of work and unique products that are the foundation of the company.

We began bringing the Chameleon experience to life with revitalized B2B messaging over a decade ago. Splinter has since designed, written, coded and photographed everything Chameleon, taking the brand from a small batch look to a national powerhouse. As the partnership grew we've transformed their brand with beautiful photography, strong layouts and poignant copy that showcases the artistry of each product and where the industry is headed.

Positive brand recognition is invaluable in this industry, and our goal was to build a repeatable brand experience.

SERVICES

Advertising, Brand Management, Copywriting, Email Marketing,
Packaging, Photography, Print,
Social Media, Strategy,
Website Design & Development

Chameleon logo design crafted by real people made in the USA

A Breath of Fresh Air

Bob Dylan said it best...the times, they are a changin'. As social norms evolve, markets will naturally adapt. Companies that have the foresight to allow us to maintain a position for their brand, keeping them on the forefront of change – they're the ones that survive. Our goal is for Chameleon not to simply survive, but to thrive and be a leader of their industry. To shape the future, and not leaf it to chance.

Don't Leaf it to Chance magazine ad
Various iPad designed webpage sliders advertising different styles of pipes
Chameleon Web Pages displayed on various devices

Shaping the Web

Stunning product photography, elegant lines of code and an unmatched shopping experience are leveraged to establish a following of rabid brand loyalists. Shopping is an experience and we all want a welcoming, intuitive environment to help us open our wallets.

Now the world has a place to browse the latest innovations comfortably. A place where customers can window shop...er...glass shop in the comfort of their own screen. 

Q4 Website Google Analysitcs
Unparalleled Innovation. Incomparable Quality.
Chameleon Glass – crafting branded shirts
Chameleon McCoy Logo and Label Design
Celebrating 25 years of real inovation by real people

Cotton Council Global Summit Event Collateral Design

Cotton Council International

Innovation, Quality, Sustainability

Cotton, both wonder fiber and valued commodity, commands a global audience. Continued demand of U.S. cotton exports requires a dedicated effort in communication and innovation. For this reason, the National Cotton Council hosts a biennial summit, gathering industry leaders from all over the world to connect, learn, and build impactful relationships. Hosted from some of the most stunning resorts in the Western United States, the summit creates a beautiful, conscious platform for progress on multiple levels.

Read more Working closely with the Cotton Council International team, we’ve helped to develop their brand relationship with the Sourcing USA Summit for the past six years. The prestige and scale of the event requires over a year of strategic planning and execution. Unique color palettes, imagery and conceptual themes are developed to seamlessly promote the summit throughout all event collateral design work. From videos and invitations to registration booths and dinner menus – every piece leverages the natural beauty of cotton as a celebration of the industry and its continued growth.

SERVICES

Brand Development, Email Marketing, Environmental, Identity, Print, Web Design

A Signature Event tag with cotton on a wooden floor

A Signature Event

Built on quality and the unexpected, the initial touch point was a custom designed formal invitation, intended to pique curiosity in those who receive it and build their excitement for attending the event. Sophisticated details like custom format, an enticing opening sequence and an exclusive insert produced on 100% cotton paper embossed with the industry’s namesake plant set the stage for a truly notable summit.

Cotton Sourcing Summit closed invited
Cotton Summit Invite Open and embossed insert
Cream colored cotton yarn in criss-crossed pattern
CottonSummitCollateral
Sourcing USA Summit website pages on various digital platforms

Threading Quality Through Every Experience

Starting with print and moving into digital assets, small details provide continuity. From the event collateral design to the summit experience, focus was placed on imagery saturated with color and an appeal that promoted excitement for this grand event.

Spool of white cotton

London Gold – A Luxury Brand Experience

London Gold

Celebrate the Moment

There’s only one gift that can both take our breath away and breathe new life into our soul: exquisite jewelry. And while these artistic works stand out above the rest, a jeweler needs some extra help to do so. For London Gold, that extra help came in the form of us and a fresh brand experience.

Read more Already a trusted source for those defining moments along life’s journey, London Gold was seeking to grow their presence. Our role was to capture the awareness of young and old alike in those momentous stages of their relationships – from the moment he bends a knee, to the night they celebrate 25 years together. Every moment celebrated, London Gold is there with them.

The campaign weaves stories of connection, commitment and commemoration that the London Gold Experience provides. The work brings to life the unique duality of the diamond – at once both delicate yet enduring, whimsical yet alive with passion.

SERVICES

Advertising, Brand Development, Campaign, Concept, Content Development, Email Marketing, Environmental, Identity Design, Photography, Print, Web Design & Development

London Gold yellow and white gold ring with watercolor

Delicate Sophistication

Celebrating any moment should be special. We designed a multi-platform campaign that keys in on the sense one should feel when shopping for a loved one. With subtle, soft elements to complement the products, abstract watercolor pieces in joyful hues set the tone for the brand experience. The fluid shapes and diffused edges work in contrast with the sparkling gemstones in each piece of jewelry.

The design concept is delicate and ethereal, mirroring the passion the featured rings spark, but practical enough to allow colors to be adjusted for the seasons.

LondonGold_Mag5
various email campaigns on multiple digital devices

Connected Harmony

Following the journey of life and love, the campaign brings together beauty and a sense of the moment. Soft black and white photography paired with vivid artistic details connect the luxury of fine jewelry to the comfort of everyday life.

LondonGold_LargePosters_2
Pink watercolor with 4 Diamond Wedding Bands

LightStream – Developing a Brand Promise

LightStream

Lending Uncomplicated

A small startup with big ideas set out to disrupt the consumer finance industry. And disrupt it they did. The LightStream Loan –­ a fast turnaround, low-interest loan for people with good credit – quickly took off and was soon welcomed by industry giant SunTrust Bank. LightStream needed a partner to help position the brand as more than a typical lender.

Read more Lending Uncomplicated. We set the stage for the campaign’s multi-channel approach with this tagline and brand promise. A direct and transparent financial product requires marketing that is just that: direct, honest, and genuine. Bold color treatments complemented by clear, confident typography emphasize the pivotal moments when people’s dreams become reality.

Inspiring confidence, optimism, and enthusiasm, the work served as an effective conduit for LightStream’s brand promise – crafting the evolving story of lending that changes lives.

SERVICES

Animation, Brand Development,
Brand Management, Campaign,
Concept, Content Development,
Copywriting, Email Marketing,
Environmental, Film, Illustration,
Print, Strategy, Web Design     

brochures, flyers, website
Ad designs
bank interior with 3 large poster designs
Auto loan ad design for a magazine

Playful Details

Part of LightStream’s appeal is their transparency and simplicity. A library of iconography was designed to capably guide users through the website and digital assets.

The icon library is reliable, strong and pronounced. The set is approachable and lighthearted. They're simple yet refined – an ideal representation of the LightStream brand promise.

icon design stages, outlined, filled, full-color

The Bright Side

Someday. When the time is right. If I had the money. All common thoughts and phrases we use when describing a dream or desire we see as unattainable. Through this fully integrated campaign, we use a series of transformative vignettes as the vehicles to break down these mental barriers.

Lending uncomplicated allows you to focus on what matters most. Stop dreaming, and start living.

CREDITS

Splinter: Concept, Creative Direction, Asset Development

True Story Films: Film

CopperPost: Post-Production

Steve Ouimette: Original Score

LST-sketch-architectural-cue-3
Campaign direct mail design

Three mobile instagram ad designs

Someday

Everyone dreams of their future and plans the experiences they'll have. The ideal vacation, theperfect home, the dream wedding. LightStream makes those dreams accessible and the impact is larger than any one event or purchase. These versatile shorts emphasize that whenever "someday" is for you, LightStream will be there – anytime.

couple sitting on a pier looking at a cabana

Design Work with Purpose. Our Portfolio