Category: Collateral

Sky Harbor International Airport – Design of Brand Assets

Phoenix Sky Harbor International Airport

The Company Makes the Journey

Connections are the essence of air travel. Not simply connecting flights, but connecting people to loved ones, vacation destinations, business meetings, or even a new beginning. So how do you make brand assets reflect that critical time spent in between as comfortable and convenient as possible? Become America’s Friendliest Airport. With award-winning restaurants and cultivated museum exhibits throughout the terminals, Phoenix International Airport is a landing place that goes beyond the creature comforts of travel.

Read more We maintained this same standard of excellence in our careful attention to detail and clarity for Sky Harbor’s collateral. Travelers from across the globe need clear messages. The brand assets we develop complete the narrative of a world-class airport – helping to secure the airport as a trusted guide that is here to connect people and places in the quickest, most convenient way possible.

SERVICES

Brand Development, Brand Management, Campaign, Concept, Content Development, Copywriting, Environmental, Illustration, Print

Refining America's Friendliest Airport®

Phoenix Sky Harbor Airport needed a revitalized suite of brand assets that would leave a smile on every traveler’s face. The proposed brand refresh and accompanying campaign leveraged round type and custom illustrations.

Bright colors lift the designs to represent a distinctively cheerful atmosphere – with a brand promise of a world-class experience. Welcome to a place where everyone is connected.

Style guide cover design
Style guide design interior spreads
Sky-illustrations-process-lrg-2
facebook post designs
recycling bin designs recycle, compost, landfill
Sky-terminal-2-screen
Annual report design

Bic Norwood Custom Promotional Calendar Designs

BIC NORWOOD

Today marks the day

BIC Norwood desired unique concepts for new high-end calendar designs. We relished the opportunity to test the limits of common systems and explore unusual print construction.

Read more The challenge was to attract a younger, more diverse audience by rejuvenating and modernizing typical monthly calendar designs. To differentiate the new products we worked with artists and photographers from around the world. Artists like South African illustrator, Robin Gombert, and others closer to home like Tucson-based illustrator Regina Lord. By using custom art we were able to make our designs more relevant and precise. BIC inspired us to flex our creative muscles and turn out some pretty amazing collateral. 

SERVICES

Concept, Content Development, Copywriting, Print, Strategy

Extreme sports calendar on a cork board

Contemporary Calendars

Technology has spawned the rise of various digital applications that save dates, set reminders and seamlessly integrate with other digital platforms. Convenience is handy, but digital calendars lack a sense of personality and generally don’t elicit any special attention; they are purely functional.

Our goal was to alter the perception of traditional calendar designs to engage people with captivating art and non-traditional formats. Distinguished imagery brings to life a sense of culture from around the globe and throughout all demographics.

Woman holding a sleeping French bulldog on one calendar and a close up of a well dressed man with a neck tattoo
Illustrated sushi calendar
Yuri Shimojo's lily watercolor illustration
Tin Nicho Calendar for February, November and August

Cultural Exchange

Collect a new passport stamp with the passing of each month, well almost. Tasked with creating pieces for the Latin American market, we commissioned artists south of the border that would provide stunning works to complement the traditions of Cuba, Mexico and Puerto Rico.

 

 

Tin Nicho calendar for July and May

New Mexico artist El Moises illustrated poster calendar
Chinese Takeout box style calendar

Off the Grid

When we were presented with the opportunity to take the traditional calendar out of its usual format and explore potential new frontiers, we were more than happy to oblige. Drawing inspiration from a few of everyone's favorite things – food and the weekend – these unexpected designs offer a tactile experience and playful details that customers crave.

Extraordinary construction, graphic enhancements and creative production methods drove the scope of work and execution of the print collateral. Whether at home or the office, these calendars are a distinct reminder that surely won't go unnoticed.

Circular calendars in the shape of a donut and a pie
WorkingfortheWeekend
Ticket dispenser style calendar. What is today's date?

Note(worthy) Book Design

Posted on by splinternew

As you can probably imagine we go through a lot of notebooks around here, and because of this we’ve taken to binding our own. One day we got to thinking – why not create our own book design? Like any project we touch, we had to go all out, and made an entire series of Splinter notebooks. Using common “note” phrases, we created this environmentally friendly set that has everyone in the studio happily taking notes.

The American Advertising Federation (AAF) also took note of our book design project. Read more.

Take Notes and Mental Notes book design.
Take Notes and Mental Notes
Share Notes and Swap Notes book design
Share Notes and Swap Notes
Compare Notes and Motherfucker Take Note book design.
Compare Notes and MF’er Take Note

The whole series of notebooks are printed on recycled FSC certified paper that is made from responsible sources and is elemental chlorine free.

We do a lot of sketching. And even more taking notes. Why not enjoy it? Next time you’re in the studio, ask about them and you’ll likely leave with one or two of them.

Custom Design, Wine and Pine.

Posted on by splinternew

From time to time we have the itch to create something custom, from scratch, to keep our skills and spirits sharp. It’s a particularly nice break from the monitor. Making things with our hands is a nice itch to scratch at times, especially when it has a great end result – a custom design that’s a perfect hideaway for your wine.

Finished photo of the custom design

Queue the power tools, tunes, paint booth and aerator.

Sanding and painting the custom design wine boxes

After several coats of custom-mixed, Splinter PMS matched paint, came the laquer. Lots of it. They turned out so great, our clients were asking for more. Hopefully that was the custom design boxed, not the cabernet.

Our clients and colleagues have become familiar with our team making custom things, so there’s always fun things kicking around our studio.

Ignite Phoenix – Creative Program and Event Design

Ignite Phoenix

SHARING OUR PASSION

Twice a year, Ignite Phoenix educates and exhilarates the Phoenix community. As the creative partner for 13 installments, we've had the privilege to design creative programs and event collateral that span a spectacular range of concepts. Each piece fits together to build excitement for the event while engaging the audience in the warmth of the idea-sharing environment.

Read more Ignite is an information exchange – fostering and inspiring Phoenix and global communities to share, experience, and enjoy different topics. From the creative and subjective, to cerebral, inspirational, technical, and philosophical. The work breathes life into an already energetic event showcasing the passions that spark interests in the Phoenix community.

Our friends at Ignite challenge us each time to develop a program that may initially be a simple idea, but undoubtedly grows into something larger. So when it’s time to brand these unique events, the resulting materials are an experience. From signage to apparel, even music packaging – bringing together different materials alongside different ideas is the goal so the entire evening speaks to those willing to be engaged.

Each installment has a different theme and is anchored by the design concept. The event materials must set the stage with intelligent design work that tickles the brain. 

SERVICES

Advertising, Brand Development,
Brand Management, Concept,
Content Development, Illustration, Packaging, Print

Steampunk Phoenix logo with sampling of various talk topics
Close up images of Ignite Phoenix No. 9 collateral

Meet Cute

Sweetly falling just a few days before Valentine's day, this one-night-only affair led to a charming collection of passions shared under one roof, making everyone's heart skip a beat.

The evening's program was gifted like a grade school-inspired, flirty love note sealed with a heart. Everyone in attendance also received the always coveted mix tape (or CD, as per technology) which housed a collection of feel-good jams curated from local artists. 

 

Ignite Phoenix love note program and mix cd design
Light My Fire love note for Ignite Phoenix 9
I heart PHX papel picado for Ignite Phoenix 12
Ignite Phoenix Papel Picado designed mix cd

Cuatro de Mayo

We couldn't resist the call to honor our fellow Phoenician Igniters in the most festive way possible when Ignite Phoenix 12 fell on cuatro de Mayo. An opportunity to flex some illustration skills combining fun with paper became a showpiece of decoration and celebration of culture.

The jubilation of color and playful illustrations showcasing the Phoenix, Arizona skyline adorned the program. This creative program was produced as its own papel picado so attendees could take pleasure in flipping them over and stringing them up to keep the festivities going the following day for Cinco.

 

 

Ignite Phoenix 12 papel picado inspired program
Downtown Phoenix playful illustration with cacti and rattlesnakes
20 slides. 5 minutes. Infinite ideas.
Sweati in the wild wild west

Challenging Preconceptions

Ignite Phoenix 13 was themed on the oddities, fear, and folklore surrounding the number 13. Unlucky? Friday the 13th? Buildings lacking a 13th floor? This phenomena is noted in various cultures around the world bringing to life many bizarre superstitions. Making it the obvious design concept to explore, naturally.

We designed a newspaper publication that looked completely legitimate but filled it with suspicious and bizarre falsities that got people chatting. A perfect collaboration between the Ignite and Splinter teams, we reveled in conjuring up the weirdest and wildest ideas, resulting in a creative program that was impossible to ignore.

Horoscopes were created. A freak crossword puzzle was developed. We even spotted the Phoenician version of a Yetti, called the Sweati. True story. Filled with urban legends and clever infographics our efforts made this read hard not to believe.

Bogus infographic for Ignite 13 theme
Ignite 13 program newspaper design
What Will You Ignite written in flames

And the Award Goes To…

Posted on by splinternew

Last year we had our work cut out for us with our rebrand project. For several months we poured ourselves into updating Splinter’s brand assets. It was a big undertaking but the rewards – or in this case, award – have made it all worth it!

Close up of Splinter collateral that won award

We entered the ADDY Awards for the self-promotion category with our freshly designed collateral package. The AAF is a national organization with a mission to better the advertising industry, recognize the best in advertising, and inform and educate advertising professionals. The 2014 Phoenix ADDY Award Gala was held downtown at The Duce – a very appropriate venue. If you haven’t been, we highly recommend visiting this place.

Addy award for collateral design

Everyone here is constantly challenging ourselves to go further and do better than ever before. These types of accolades keep our creativity sharp and skills honed; ever ready to accept the next challenge.

Vintage Poster Design for Otnes Ski USA – Splinter

Posted on by splinternew

We were approached by Otnes to create a vintage poster design series for the launch of their Old School Woodies. It’s a new line of vintage wooden skis – with a deep-sidecut shape that is much easier to carve on than the classic Telemark geometry.

Old School Woodies are earth-friendly, made with renewable Poplar from sustainable forests. They’re super lightweight recreational skis that excel in soft snow. Their soft, flexible performance is very forgiving. They hold an edge on hardpack and icy conditions and perform impeccably on groomed runs. Adventurous, experimental skiers everywhere will want to add this all-mountain, “go anywhere” ski to their quiver.

The vintage poster design project was a fun one for the Splinter team. I just might have to put down the board for a day and give these a run.

W Hotels – Luxury Hotel Branding With Energy

W Hotels Worldwide

Bold by Nature

Not every hotel brand has its own music label; then again, the W is not every hotel. Born in the original city that never sleeps, each luxury boutique W hotel carries an electrical current of fresh faces and forward thinking. Design, music and fashion combine into an exotic cocktail of sights, sounds and experiences – ultimately creating some of the most coveted and iconic destinations across the globe.

Read more Design work for the W reflects the mindset of its audience: It is all about taking risks and breaking boundaries. For over a decade we’ve been able to explore unconventional executions, injecting the W Hotel’s vibrant energy and lust for life into every facet of the luxury hotel branding. From in-room collateral to special events and larger than life environments, we’ve been able to convey the essence of the W: a premiere global destination with insider access to the world of what’s next.

SERVICES

Brand Management, Content Development, Environmental, Print

Listening lounge menu design
Black and pink gift cards falling from the sky
Vitamin W drink packaging

Live it up

Every aspect of a stay at the W – from the menu in the room to the drinks at the bar – work together to create an unforgettable experience. For most cities, it's the place to be and be seen. Luxury hotel branding isn't new to Starwood and Marriott, but the W stands apart from their other luxury properties. Geared toward the younger market, all brand assets must be in vogue and developed tastefully. 

Creating the right ambiance through original and sometimes unexpected design takes special attention to detail. A challenge we admittedly love to undertake.

Room service menu design
Suite at the W

Compelling designs not only express, but enhance the W’s captivating energy. Only the right blend of imagery, text and form will frame that unmistakable atmosphere.

Welcome to the W. Stay a while.

W Hollywood entrance distraction pane design
Bright shirt designs for the Starvoice competition
Colorful print collateral for the W Scottsdale, event, in-room, take-aways
No smoking, pink table tent and pool rules acrylic design
own the moment
Grand opening pop-up banner designs
Take-aways shaped like iphone that announce the new W Hotels app

Anthony Law Firm Branding & Identity Development

Anthony Law

Make the Case. Make your Mark.

Meet one of the up and coming law firms in the valley. The connection between any attorney and their clients is paramount, thus the need for strong law firm branding to remain relevant in a highly competitive industry.

Read more Navigating the legal world can be daunting and overwhelming for most people. Creating an approachable, clean and custom identity is the first step in changing the traditional way of thinking. Splinter was instrumental in launching the brand, developing vital assets to create a brand personality that mirrored Anthony's passion for the law.

The brand portrays optimism and credibility in its design execution. Anthony Law is presented as precise and professional, creating a sense of trust at the very first touch point. By focusing on the primary pillars of law practice, the new brand identity allows clients to experience immediate certainty that they've hired the right firm.

SERVICES

Brand Development, Identity, Logo, Print, Website Development

Sculpture of blind justice inf ront of law books

Making Our Case

The corporate identity that would set him apart from typical legal brands began with working through a strong identity and naming process, then polished with a refined color palette.

Based in stability and integrity, the mark is anchored by two triangles representing balance and strength. One triangle represents the namesake of the firm, while the inverse subtly pays homage to the founder’s alma mater — Vanderbilt University.

Further inspired by the four pillars of justice, the gradient diagonal bars also reflect the idea that each case will be different, presenting their own unique set of challenges, but with forward momentum, justice will prevail.

Anthony Law preliminary sketches of logo mark
Anthony Law Logo
Branded business system for Anthony Law: letterhead, business cards, envelope and notebook
Anthony Law Website across multiple digital platforms
Supreme Court Building Marble Pillars

Charity Design Work for a Global Issue

Posted on by splinternew

Water For People is a global non-profit that helps people in developing countries improve quality of life by supporting the development of locally sustainable drinking water resources, sanitation facilities, and hygiene education programs. Our support came in the form of a charity design package for the event.

charity design poster Water for People

The local charter, AZ Water, is a 501(c)(3)nonprofit educational organization founded in 1928 with a membership of 2,700 water/wastewater professionals dedicated to preserving and enhancing Arizona’s water environment.

How we help: 

Each year we work with a few key organizers to get all the details and change up the materials for a fresh look. We create the program and sponsor package, design the event t-shirt, and create the event signage. It’s a very smooth process working with them. That’s because they’re a great group and very passionate about what they do.

Most are volunteers that have full time jobs, so it’s motivating to see them donate so much personal time.

It only makes us want to help in the best way we possibly can – by providing some great charity design work and bringing some proper branding to their cause.

charity design flyer

A Great Organization to Support

We try to step up our game each year with the creative and event materials for the charity design package. That’s because they’ve really stepped up the tournament. It’s now being held at Troon North, which is incredible. It’s a very well-organized outing, and loads of fun. And, we get to do some enjoyable non profit design work.

If you enjoy being outdoors, playing golf, and supporting a great cause, you should definitely round up a group. Come out and see why we look forward to this each and every year. The Splinter team does have a few trophies from years past, but none yet that say 1st place.

Working on that.