Art and storytelling are inseparable. The need to share values and ideas through various mediums has been a primal characteristic of humankind throughout history. This need drew us to the opportunity to work with the Torres Gallery and Robert Rivera. Through the lens of Rivera’s limitless work, we aimed to honor traditional tribal art with fine art book design.
Finding inspiration in gourds, Rivera stitches, cuts, breaks, scorches and wraps them to reveal new forms: medicine men, Navajo warriors, and Hopi butterfly maidens. Rivera takes otherwise mundane objects and transforms them into objects of beauty and power.
To capture the majesty of Rivera’s work, we drew out the details through decisively lit photography, a complementary color palette, and layouts that focused on pieces as well as the whole of the work. All of these elements combined created a celebratory artist book.
Collateral, Photography, Print
The complexity. The detail. The color. The dramatic elements. All the pieces of Rivera's work come together within this fine art book design.
Connection, commitment and community are the values that drive the SouthEast Valley Regional Association of REALTORS® (SEVRAR). Their focus is to provide support to their members through education, advocacy programs and networking events. Our focus for this real estate website design project was to build an intuitive hub for members to access the many available resources.
A multitude of information and assets are needed to support Arizona’s largest, local REALTOR® Association. An extensive array of valuable tools, from continued education classes to political advocacy and home tours, required thoughtful restructuring. The result was a new site architecture that was both intuitive and comprehensive for the end user.
The site navigation was meticulously curated to ease the user experience and provide a clear, logical path to the desired information. Hierarchy defined through type size, color and updated brand assets adds to the value of the SEVRAR website as viewed by the realtor community.
Deviating from the expected imagery you might find with typical real estate website design work, and expanding the horizons of community, Arizona’s landscape fills this website with a warm, approachable feeling that says, “Welcome Home.”
Breathtaking imagery, inventive navigation and clever details fulfill a design solution as thoughtful as SEVRAR’s mission.
Bike Tree – New Product Brand Development
TAKE BACK YOUR GARAGE
Riders unite for the appreciation of a safer and better way to store their bikes. When this simple but brilliant bike storage system debuted, the manufacturer needed a brand identity to accelerate their product launch into retail and e-commerce stores.
Read more Our goal was to pave the way into all types of cyclists’ homes, focusing on the simplicity of the product compared to other bike storage options. The positioning and distribution strategy called for the development of a full suite of collateral and brand assets.
The brand experience leverages a simplified color system, upbeat lifestyle imagery and compelling product photography, creating a relatable brand experience that showcases Bike Tree’s versatility and functionality. Whether you’re cruising the beach, racing or just learning, the message is clear. However you ride, store smart.
A big idea for small spaces from a team of inventors, engineers and cyclists. Transform any room with a useful storage system and get organized.
A strong challenge for our team was not only to show how the product solves a tricky storage problem, but also declutters their life through a clear design message. In a competitive market for home improvement and storage solutions, the clean visual identity aligns nicely with folks looking to bring order to their garage.
Framing the Bike Tree Story
Just as Bike Tree is a clever, compact storage system, our design solution called for something just as efficient and equally smart. Portraying various lifestyles, demographics and environments was crucial to the story of this product. A brand narrative tells the story of unity. No matter how you ride - in the city, on the trails, or around the block - you can store smarter.
As Bike Tree grows its market share, we will continue delivering their message to the market – a system that is built for helping people organize their lives.
Thinking outside of the box. Literally.
The excitement of unboxing that perfect new addition to your life. The appreciation for easy-to-understand assembly instructions. Achieved through packaging with the modern aesthetic of Scandinavian design coupled with the industrial touch of cardboard and attentive type.
Bold, clean design all waiting for you at your front door.
For our promotional project this year we invited people into the process of visual problem-solving. Great design is purposeful, it solves a problem through a combination of logic, creativity and ingenuity. Another important aspect of the design process is playfulness. It is necessary to explore different concepts, adjust them, and push the limits to see how elastic an idea is – at what point does it lose its context and become too unrecognizable? We wanted to find one item to embody all these ideas. Tangram puzzles were the perfect design challenge.
One puzzle consists of seven geometric pieces that combine to make a square. A deck of cards provides a series of figures, animals and landmarks formed by rearranging the seven pieces. It seems simple until you realize there are infinite ways to put the seven pieces together. We made it even trickier by including two puzzles with some cards combining all 14 pieces to make one design. One might call this an advancedgram.
Tangrams have seemingly endless possibilities and the final arrangements are very subjective. Two people may look at a completed puzzle and see two completely different things. This is similar to design at its heart and the challenges designers engage with during every project. Ultimately, we want our designs to be unique, but they also need to be recognizable to a wider audience.
In true Splinter fashion, we used wooden puzzles in wooden boxes with red and white cards. We kept the design simple so that the puzzles could be the hero of the project. We were overwhelmingly pleased to win a silver ADDY from The American Advertising Federation (AAF). But we were even more pleased to give a peek into the creative mind. Having a little fun while getting to the crux of the design challenge, that is our pointy genius.
Healthcare Trust Of America Property Management Website
Healthcare Trust of America
Invested in Results
Owning and operating hundreds of medical office buildings across the country takes dedication and support. The Healthcare Trust of America (NYSE: HTA) website needed a contemporary update to reflect their industry-leading commitment. The new design showcases the value of the company to attract high caliber investors.
HTA has built strong relationships with investors and tenants through their full-service operating platform. We were tasked with building an equally strong digital platform. The new design values accessibility, simplicity and a fresh approach to real-estate investing.
In collaboration with S&P Global, we redesigned the Investor Relations portal. The result is a well-organized, easy to use library of financials. An intuitive experience gives investors confidence in HTA and the future growth of the portfolio
Brand Management, UI/UX,
Web Design & Development
One Portfolio Two Perspectives
Two of the main functions of the HTA site are to deliver statistics to investors and celebrate tenants. Beautiful asset photography showcases HTA's portfolio in a manner that appeals to both audiences. Intuitive navigation helps users find content quickly within the corporate hub.
Systematic Global Insights
Shareholder experience is paramount, as the site is required to grow with the company. In large part, the Investor Relations portal needed to be streamlined and built out to be a strong tool for current and prospective investors. Access to a multitude of resources including current and historical data, a library of documents and financial reports is available without feeling content-heavy. Collaborating with S&P to present all data accurately and with full functionality allowed us to focus on defining hierarchy and structuring navigation.
Growing the Community
One focus area for HTA is to establish new medical office buildings in key locations. These facilities are strategically selected to further support and develop medical campuses. We designed a line of collateral to market the prospective tenant experience. Through architectural renderings, demographic data, and local maps, we constructed a detailed overview of how each new development fits into the existing landscape.
A nationwide audio visual company, Collaboration Solutions specializes in designing and building creative technology-driven collaborative spaces. They partnered with us with a clear goal – to help establish their brand as a sharp, vibrant company. Technology is a top of mind industry, requiring the brand assets to reflect the same idea.
Read more Working with each of their clients to choose the best state-of-the-art devices for their specific needs, CSi makes information sharing a unique and effective experience. To help attain this goal, we built a brand that focused on unifying through design. The collaboration crystal was the foundation of the brand development – a unifying piece of artwork leveraged across media.
The visually simple representation of complex technology helps people understand the narrative that everyone can learn from technology. From corporate execs to primary school students, the tone of the brand helps drive the vision to make tech more approachable so people can focus on what they can do with it.
Brand Development, Brand Management, Concept, Print, Website Design & Development
Natural, Refractive Symmetry
The introduction of a geometric design element is a technique that brings power and elegance to the brand. The delicate shading of colors merging together is representative of collaboration, while the sharpness of the crystals is crisp and modern – just like the company.
Sky Harbor International Airport – Design of Brand Assets
Phoenix Sky Harbor International Airport
The Company Makes the Journey
Connections are the essence of air travel. Not simply connecting flights, but connecting people to loved ones, vacation destinations, business meetings, or even a new beginning. So how do you make brand assets reflect that critical time spent in between as comfortable and convenient as possible? Become America’s Friendliest Airport. With award-winning restaurants and cultivated museum exhibits throughout the terminals, Phoenix International Airport is a landing place that goes beyond the creature comforts of travel.
Read more We maintained this same standard of excellence in our careful attention to detail and clarity for Sky Harbor’s collateral. Travelers from across the globe need clear messages. The brand assets we develop complete the narrative of a world-class airport – helping to secure the airport as a trusted guide that is here to connect people and places in the quickest, most convenient way possible.
Phoenix Sky Harbor Airport needed a revitalized suite of brand assets that would leave a smile on every traveler’s face. The proposed brand refresh and accompanying campaign leveraged round type and custom illustrations.
Bright colors lift the designs to represent a distinctively cheerful atmosphere – with a brand promise of a world-class experience. Welcome to a place where everyone is connected.
As you can probably imagine we go through a lot of notebooks around here, and because of this we’ve taken to binding our own. One day we got to thinking – why not create our own book design? Like any project we touch, we had to go all out, and made an entire series of Splinter notebooks. Using common “note” phrases, we created this environmentally friendly set that has everyone in the studio happily taking notes.
The American Advertising Federation (AAF) also took note of our book design project. Read more.
The whole series of notebooks are printed on recycled FSC certified paper that is made from responsible sources and is elemental chlorine free.
We do a lot of sketching. And even more taking notes. Why not enjoy it? Next time you’re in the studio, ask about them and you’ll likely leave with one or two of them.
From time to time we have the itch to create something custom, from scratch, to keep our skills and spirits sharp. It’s a particularly nice break from the monitor. Making things with our hands is a nice itch to scratch at times, especially when it has a great end result – a custom design that’s a perfect hideaway for your wine.
Queue the power tools, tunes, paint booth and aerator.
After several coats of custom-mixed, Splinter PMS matched paint, came the laquer. Lots of it. They turned out so great, our clients were asking for more. Hopefully that was the custom design boxed, not the cabernet.
Our clients and colleagues have become familiar with our team making custom things, so there’s always fun things kicking around our studio.
Ignite Phoenix – Creative Program and Event Design
SHARING OUR PASSION
Twice a year, Ignite Phoenix educates and exhilarates the Phoenix community. As the creative partner for 13 installments, we've had the privilege to design creative programs and event collateral that span a spectacular range of concepts. Each piece fits together to build excitement for the event while engaging the audience in the warmth of the idea-sharing environment.
Read more Ignite is an information exchange – fostering and inspiring Phoenix and global communities to share, experience, and enjoy different topics. From the creative and subjective, to cerebral, inspirational, technical, and philosophical. The work breathes life into an already energetic event showcasing the passions that spark interests in the Phoenix community.
Our friends at Ignite challenge us each time to develop a program that may initially be a simple idea, but undoubtedly grows into something larger. So when it’s time to brand these unique events, the resulting materials are an experience. From signage to apparel, even music packaging – bringing together different materials alongside different ideas is the goal so the entire evening speaks to those willing to be engaged.
Each installment has a different theme and is anchored by the design concept. The event materials must set the stage with intelligent design work that tickles the brain.
Sweetly falling just a few days before Valentine's day, this one-night-only affair led to a charming collection of passions shared under one roof, making everyone's heart skip a beat.
The evening's program was gifted like a grade school-inspired, flirty love note sealed with a heart. Everyone in attendance also received the always coveted mix tape (or CD, as per technology) which housed a collection of feel-good jams curated from local artists.
Cuatro de Mayo
We couldn't resist the call to honor our fellow Phoenician Igniters in the most festive way possible when Ignite Phoenix 12 fell on cuatro de Mayo. An opportunity to flex some illustration skills combining fun with paper became a showpiece of decoration and celebration of culture.
The jubilation of color and playful illustrations showcasing the Phoenix, Arizona skyline adorned the program. This creative program was produced as its own papel picado so attendees could take pleasure in flipping them over and stringing them up to keep the festivities going the following day for Cinco.
Ignite Phoenix 13 was themed on the oddities, fear, and folklore surrounding the number 13. Unlucky? Friday the 13th? Buildings lacking a 13th floor? This phenomena is noted in various cultures around the world bringing to life many bizarre superstitions. Making it the obvious design concept to explore, naturally.
We designed a newspaper publication that looked completely legitimate but filled it with suspicious and bizarre falsities that got people chatting. A perfect collaboration between the Ignite and Splinter teams, we reveled in conjuring up the weirdest and wildest ideas, resulting in a creative program that was impossible to ignore.
Horoscopes were created. A freak crossword puzzle was developed. We even spotted the Phoenician version of a Yetti, called the Sweati. True story. Filled with urban legends and clever infographics our efforts made this read hard not to believe.