Category: Video

Hoptical Allusion Video Display

We love new technology, so we were captivated when CCS Arizona dropped off a new transparent LCD video display for us to play with. This nifty BenQ Transparent Display box allows you to place physical objects between the LCD and the backlight, allowing for the content on the video display panel to interact with the physical items within the box. Our job was to come up with some head-turning, clever content to unveil this new box and showcase its capabilities at the 2015 IIDA conference (aptly named “Unveiled”) in January at the Heard Museum.

OHSO video display facade flush mounted
A look at the display box flush mounted on the wall facade

This product integrates display transparency with image transmission. Consumers can see the actual product inside the box, and simultaneously watch the advertisement on the outside of the screen.

To demonstrate this video display’s capabilities, we created an OHSO Brewery-themed video, complete with animation and music. They’re a local chain of restaurants, brewery and distillery. We used real brewing ingredients (hops, malt, etc.) placed inside the display. We also fabricated a custom-printed exterior to give the effect of it being flush-mounted into a wall.

Watch the final video transparency with product inside
Our video display won best booth design award
The International Interior Design Association recognized our display as the Best Booth Design

If you’re not sure what you’re looking at, below is a 3D model of the product. Wondering what a realistic use case would be for this technology? Consider retail applications where a product is on display in a window. Your product is secure, and you can run static or video content on the front glass window itself.

BenQ 3-dimensional video display rendering

This type of technology would help in scenarios where there may not have a representative present. Think outward facing walls of retail (malls or parking lots). Brands can message customers in dynamic ways, engaging with people that are not yet in the store. Other applications such as museums or trade shows where staff is limited, but foot traffic is high. An ideal video display solution might call out product benefits, features or attributes on the screen. Interacting with and educating users on what’s inside the box.

Take it to the next level and place a turnstyle inside and the possibilities are endless.

Creative Drinking: How Stella Got Her Groove Back

What’s more fun than a dog, beer and a video camera? Not much, at least for when staff is need of an outlet. Creative drinking at lunch will do that.

Brandon was nominated online to participate in the trending 24 Hour Beer Challenge. It consists of drinking a beer on camera. You have one day to tape it and post it to social media, calling out others to do the same within 24 hours. We’ve seen this spread all over the US and internationally. The videos have been increasingly good as friends try to out-do their buddy’s previous.

The above video was shot in one take. No joke. Shout out the the talented hands man, Joseph Weber. He straight nailed it. GG the office Staffordshire terrier handled her own pretty well too.

Here’s a couple other great 24 Hour Beer Challenge videos people participating in some creative drinking for your viewing pleasure.

Renovated Photo Studio

Upon the arrival of our new in-house photographer, it was time to resurrect the photo studio. After a little TLC – okay, a lot of TLC – we’ve finally finished renovating the photography cove.

The new photo studio allows Splinter to provide clients with impressive materials created in-house. Clients will be able to utilize our own staff photographer. Specializing in product and lifestyle shoots, the photography services are available for location or assignment as needed.

By launching a new photo studio, we’ve expanded our capabilities and service offerings to clients. It increases our ability to produce both commercial and editorial shoots for a wide range of clients, but also our ability to produce striking, thought-provoking images for them.

With the addition of the photo studio, the visual material from Splinter will have a greater continuity with the design process and will reinforce their reputation as an industry forerunner.

It’s also the ideal place to hook up the Wii or a film to project on the 18-foot wall when we’re done.

photo studio is set up for an upcoming shoot

Fully equipped boasting climate-controlled conditions, a stocked half-kitchen and private entrance, it’s an ideal comfortable working environment. The workspace is home to an infinity wall creating a versatile backdrop to shoot products, people, or anything else clients desire. The large studio space measures roughly 750 square feet with a 300 square foot photo cove and 18 foot ceiling.

Another special feature of the studio is the unlimited access clients can have. The 24-hour accessibility of the ensures faster production times. With the private entrance, clients can work with photographers on their own schedule.

Cotton Council Global Summit Event Collateral Design

Cotton Council International

Innovation, Quality, Sustainability

Cotton, both wonder fiber and valued commodity, commands a global audience. Continued demand of U.S. cotton exports requires a dedicated effort in communication and innovation. For this reason, the National Cotton Council hosts a biennial summit, gathering industry leaders from all over the world to connect, learn, and build impactful relationships. Hosted from some of the most stunning resorts in the Western United States, the summit creates a beautiful, conscious platform for progress on multiple levels.

Read more Working closely with the Cotton Council International team, we’ve helped to develop their brand relationship with the Sourcing USA Summit for the past six years. The prestige and scale of the event requires over a year of strategic planning and execution. Unique color palettes, imagery and conceptual themes are developed to seamlessly promote the summit throughout all event collateral design work. From videos and invitations to registration booths and dinner menus – every piece leverages the natural beauty of cotton as a celebration of the industry and its continued growth.

SERVICES

Brand Development, Email Marketing, Environmental, Identity, Print, Web Design

A Signature Event tag with cotton on a wooden floor

A Signature Event

Built on quality and the unexpected, the initial touch point was a custom designed formal invitation, intended to pique curiosity in those who receive it and build their excitement for attending the event. Sophisticated details like custom format, an enticing opening sequence and an exclusive insert produced on 100% cotton paper embossed with the industry’s namesake plant set the stage for a truly notable summit.

Cotton Sourcing Summit closed invited
Cotton Summit Invite Open and embossed insert
Cream colored cotton yarn in criss-crossed pattern
CottonSummitCollateral
Sourcing USA Summit website pages on various digital platforms

Threading Quality Through Every Experience

Starting with print and moving into digital assets, small details provide continuity. From the event collateral design to the summit experience, focus was placed on imagery saturated with color and an appeal that promoted excitement for this grand event.

Spool of white cotton

LightStream – Developing a Brand Promise

LightStream

Lending Uncomplicated

A small startup with big ideas set out to disrupt the consumer finance industry. And disrupt it they did. The LightStream Loan –­ a fast turnaround, low-interest loan for people with good credit – quickly took off and was soon welcomed by industry giant SunTrust Bank. LightStream needed a partner to help position the brand as more than a typical lender.

Read more Lending Uncomplicated. We set the stage for the campaign’s multi-channel approach with this tagline and brand promise. A direct and transparent financial product requires marketing that is just that: direct, honest, and genuine. Bold color treatments complemented by clear, confident typography emphasize the pivotal moments when people’s dreams become reality.

Inspiring confidence, optimism, and enthusiasm, the work served as an effective conduit for LightStream’s brand promise – crafting the evolving story of lending that changes lives.

SERVICES

Animation, Brand Development,
Brand Management, Campaign,
Concept, Content Development,
Copywriting, Email Marketing,
Environmental, Film, Illustration,
Print, Strategy, Web Design     

brochures, flyers, website
Ad designs
bank interior with 3 large poster designs
Auto loan ad design for a magazine

Playful Details

Part of LightStream’s appeal is their transparency and simplicity. A library of iconography was designed to capably guide users through the website and digital assets.

The icon library is reliable, strong and pronounced. The set is approachable and lighthearted. They're simple yet refined – an ideal representation of the LightStream brand promise.

icon design stages, outlined, filled, full-color

The Bright Side

Someday. When the time is right. If I had the money. All common thoughts and phrases we use when describing a dream or desire we see as unattainable. Through this fully integrated campaign, we use a series of transformative vignettes as the vehicles to break down these mental barriers.

Lending uncomplicated allows you to focus on what matters most. Stop dreaming, and start living.

CREDITS

Splinter: Concept, Creative Direction, Asset Development

True Story Films: Film

CopperPost: Post-Production

Steve Ouimette: Original Score

LST-sketch-architectural-cue-3
Campaign direct mail design

Three mobile instagram ad designs

Someday

Everyone dreams of their future and plans the experiences they'll have. The ideal vacation, theperfect home, the dream wedding. LightStream makes those dreams accessible and the impact is larger than any one event or purchase. These versatile shorts emphasize that whenever "someday" is for you, LightStream will be there – anytime.

couple sitting on a pier looking at a cabana

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